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WHEN FASHION MEETS AMATEUR PORN

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When we first heard this story, we thought it was “fake news.” Cause, there is a lot of that going around these days. But we have since confirmed that Mike Eckhaus and Zoe Latta of design label Eckhaus Latta actually have recruited amateur couples to pose having sex for their new spring 2017 campaign. In an interview W magazine, Mike and Zoe discussed their campaign, shot by photographer Heji Shin. “We were thinking of how we were using sexuality, the relationship between fashion advertising and sexuality—and in very direct terms saying sex sells,” Heji said. Zoe added, “We weren’t covering people in oil—that’s actually their sweat, you know? We’ve really wanted to play with the principles around advertising, but it had to be authentic and it had to be real people. If it was simulated, it would have really lost the whole intention behind the shoot.” Where did they find these eager couples? Craigslist of course. But it wasn’t easy. “[The participants] were all excited about it, and wanted to do it—and to do it in the context of the Eckhaus Latta ad campaigns. It was actually pretty real,” Heji said. “Of course, sometimes you have to stage small things, like putting hair on another side. But, other things are very hard to stage—with guys, for example, you have to be quick.” The pictures, while hardcore sex, were still pixelated to remove any of the good stuff. But it is still damn pornographic for fashion, even if censored.

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SPEAKING OF ROSIE JONES, HERE SHE IS AGAIN IN LINGERIE, AND, ROSIE, IS THAT YOUR…..

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We feel like we’re in an episode of Seinfeld, spending hours pouring over the middle picture of Rosie Jones, to see, if as some have suggested, that’s Rosie’s pussy hanging out of the crotchless fishnet lingerie, making it one of the most explicit pictures we’ve ever seen from Rosie. It would be odd, of course, because this series is for a much more moderate lingerie shoot. But that hasn’t stop other clothing retailers (we’re talking about you, American Apparel) from shooting some rather explicit material. You can look. Get your friends together, and talk all about it. We still love Rosie, nonetheless, though maybe a little bit more now that we think we’ve seen her crotch.

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