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CLOSE TO HALF OF MILLENNIALS WOULD GIVE UP SEX TO AVOID BEING HACKED

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According to an online survey of over 2,000 U.S. adults conducted by Harris Poll on behalf of Dashlane, an online identity and password management company, nearly four in ten Americans — 39% — would sacrifice sex for one year if it meant they never had to worry about being hacked, having their identity stolen, or their accounts breached. Millennials were even more willing to give up sex. Some 43% of millennials would trade in sex for online safety. Apparently, people are having really bad sex. The study also showed, that while people want security, they are pretty free with their passwords. Emmanuel Schalit, CEO of Dashlane, said that 64% of those aged 18-34 showed themselves to be “more trusting” than their older counterparts, saying they’ve shared or received passwords to other people’s accounts, in contrast to 37% of those 35 and older who said they’d shared passwords. “The youngest people in our sample tend to be more trusting than older people for all sorts of reasons,” said Emmanuael. “In part that has to do with having a different attitude toward life [as a result] of both being younger and having been born in an age when the internet already existed.” There is a reason why Millennials are willing to trade online security for sex, because being online is how must are having sex, so it’s really a fair trade in the end.

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PENTHOUSE WON’T JUST DIE LIKE THE REST OF THEM…THEY’RE STILL IN PRINT!

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Reports of Penthouse’s demise are much exaggerated. The magazine is saying that mainstream outlets are misreporting the announcement of the launch of its new digital magazine, which did not in any way imply it was stopping print. Print is not going anywhere said Penthouse Managing Director Kelly Holland. “To answer what was picked up in the press, obviously the mainstream press doesn’t read down to the bottom of press releases,” she said. “We never suggested that we were stopping Penthouse’s print publication. What we said was that we were launching the digital edition. We’re really excited about that. We have some interesting, cutting-edge technology for digital print; our digital publication is going to be really interactive, and we’re really excited about that, and we’re working on that, but saying that we’re launching digital is not to imply that we’re suspending the print publication. As a matter of fact, we’re just closing our March issue and beginning to work on the April edition.”

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“I think announcing that we’re launching digital coupled with the fact that we’re moving our print operations from New York to Los Angeles was somehow an easy suggestion that we’re closing print, but we absolutely are not,” she added. “I find the print publication still relevant. I think print has a gravitas that digital does not. Print has allowed us to access people and advertisers and relationships that I don’t think we could ever have accessed with only a digital publication. We need to message to a new generation, which is the millennials, and granted, the millennials rarely pick up a book; however, our print publication has allowed us to make alliances with brands that are relevant to millennials through a variety of means, both our advertising plus a project we have called Pop Shots, where we ask cultural icons to come in and shoot a layout and put their take on what they find to be hot about women, and that in turn has put us into a relationship with the millennial generation.”

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